_JPG.jpg)
ABOUT
DESIGNING MEANINGFUL TECHNOLOGY
Hi, I’m Claire. I design digital products that make complex things feel simple.
I work across UX, UI, and interaction design, creating clear, intuitive, and thoughtful experiences from idea to launch. My work spans AI, Web3, and emerging technology, where clarity and usability matter most.
I started by designing experiences for children, including World of Peppa Pig and Play Doh. That foundation shaped how I think about simplicity, empathy, and meaningful interaction. My work has been recognised by Cannes Lions, Webby, One Show, and Clio.
I care about clarity, craft, and designing experiences that feel human.
EXPERIENCE
DIGITAL PRODUCT EXPERIENCE
DROPP GROUP
October 2024-Present
Led design across 6+ AI-first platforms, blending product strategy, visual systems, and emerging tech UX across Web3, gamification, spatial, and agentic interfaces DroppOne – Agentic platform to create autonomous AI agents; designed trust-first task delegation UX, agent flows, and public product site DroppRWA – Tokenization platform with AI chat onboarding for real-world assets; simplified legal/financial flows with guided UX and smart contract clarity CelebrityX – AI-generated video greeting marketplace; designed creator/fan monetization flows, synthetic content UX, and branding KACST Digital Twin – 3D spatial experience with embodied AI assistant; helped founders and investors engage with Saudi’s innovation ecosystem Virtual Museum – Virtual cultural experience for the National Museum of Qatar; built narrative-first, multilingual UX in a spatial environment Swipe2Earn – Gamified mobile platform for earning rewards through swiping; designed progression UX, reward systems, and habit loops D-GN – Co-led design for a gamified data-tagging platform; built contributor flows, tagging interfaces, and reward mechanics to scale structured data labeling Created responsive websites, brand identities, and design systems for all products; aligned UX clarity with storytelling and market goals Partnered with cross-functional AI, Web3, and 3D teams to ship intelligent, scalable products from 0→1
TOKEN.COM
August 2021 - Feb 2024
Led design of user-friendly cryptocurrency payment interface, prioritizing security, privacy, regulatory compliance, and ease of use. Collaborated with PMs and Engineers to design user flows for existing and new features, ensuring technical feasibility and alignment with app architecture. Conducted user interviews and testing to identify needs and pain points, informing app improvements. Created reports for internal stakeholders to raise awareness of user feedback and drive overall app enhancements. Built prototypes for user testing, serving as a communication tool with stakeholders and providing proof of concept for investors. Played a significant role in comprehensive app reskin, redesigning and improving design system for enhanced user experience, modern aesthetics, and increased satisfaction. Curated a collection of design examples and references to serve as a "north star," inspiring the team and guiding them towards a cohesive and compelling design direction.
BELIEVECO
January 2022 - May 2022
Led the design and enhancement of venture companies associated with Arlene Dickinson, spanning e-commerce websites. Ensured alignment with both user and business objectives by leveraging insights from analytics data, personas, and employing tools such as sitemaps, user journeys, UX audits, and wireframes. Provided recommendations on how to improve on their products which helped reach stakeholder’s goals and 95% annual increase in sales and growth Created UX prototypes and wireframes for age-appropriate pre-school mobile games from ideation to end user. Contributed to a multi-product design system for UI components. Conducted landscape research of competitive experiences for input into discovery process of new app features. Created a division-wide presentation on Apple awards criteria.
UNIT9
November - December 2021
Designed a video chat interface for kids with Autism Spectrum Disorder (ASD) to read people’s emotions through emojis. The product is designed to assist ASD users to read non-ASD user’s emotions and understand non-verbal cues. Designed and developed a comprehensive user story and user journey, wireframes, and prototypes with accessibility and inclusivity in mind for neurodivergent users. This was used as the foundation of building the product. The product received numerous awards and recognition such as Cannes Lions, Webby Awards, D&AD Awards, and is now being implemented in Google.
EONE/HASBRO
August - November 2021
Collaborated with game designers, developers and product managers through Dual-Track Agile and tackled ambiguous design challenges and combined broad concepts and innovated unique concepts of experience for preschool games. Created UX prototypes and wireframes for age-appropriate pre-school mobile games from ideation to end user. Contributed to a multi-product design system for UI components. Conducted landscape research of competitive experiences for input into discovery process of new app features. Created a division-wide presentation on Apple awards criteria.
Clients
droppGroup / Aramco / Cisco / Saudi Ministry of Culture / National Museum of Qatar/ token.com/ KACST / Oracle/ Jockey Club of Saudi Arabia / 180 LA / Unit 9 / eOne / Hasbro / Play-Doh World / World of Peppa Pig / Venture Play / Believe Co/
Awards
Future of Blockchain Blockchain 2023
- Web3 Disruptor Nominee
Token.com Hackathon 2023
- People's Choice Award
4 Clio Awards 2023
- Digital Mobile / Emerging Technology (Gold)
- Creative Use of Data (Gold)
- Human Centred Design (Silver)
- Branded Entertainment and Content (Bronze)
4 ADC Awards 2023
- Design for Good / Advertising - Series (Gold)
- Innovation / Television / Film / Online Video (Silver)
- Product Design: Prototype (Bronze)
- Product Design: Design for Good / Product Design (Bronze)
5 One Show Awards 2023
- Innovation & Transformation / Innovation in Design (Gold)
- Digital Product / In-Market (Gold)
- Innovation & Transformation / Innovation in Data (Silver)
- Craft / Use of Technology (Silver)
- Creative Use of Data (Merit)
2 Webby Awards 2023
- Corporate Social Responsibility
- Health and Wellness
FWA Awards 2023
- FWA of the Day
Cannes Lions 2023
- Health and Wellness (Gold)
- Creative Strategy (Bronze)
- 11 Shortlist nominations
TESTIMONIALS
STRAIGHT FROM THE FEED
Claire is an exceptional designer with strong research instincts, a valuable industrial design perspective, and an impressive ability to learn quickly. She produces high-quality work, communicates her thinking clearly, and fosters a positive, collaborative team culture. Working with her has been a fantastic experience, and she’ll be greatly missed.
STEVE MILLER
At Token.com we uphold the highest design standards, Claire stands out as a Senior Designer with her exceptional creativity and energy. Her leadership at a our most recent team hackathon led to some of the most visionary designs for our app I have yet seen, showcasing her remarkable user-centric creative skills. Claire's charisma energizes our team, making her one of the most inspiring and creative individuals l've had the pleasure of working with. She is a true asset to any team.
MEL GELDEREMAN, TOKEN.COM CEO